Gaya Hidup dan Pengaruhnya terhadap Minat Beli Konsumen dalam Perspektif Kualitas Produk
Main Article Content
Abstract
Abstract: This research aims to analyze the influence of product quality and lifestyle on the purchase intention of Mayoutfit consumers. The research method employed is quantitative and verificative, utilizing primary data collected through questionnaires and secondary data from literature reviews. The results of the study indicate that, simultaneously, product quality and lifestyle significantly influence consumer purchase intention. Furthermore, on a partial basis, both product quality and lifestyle exhibit positive and significant effects on the purchase intention of Mayoutfit consumers.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
DAFTAR REFERENSI
Alma, Buchari. (2013). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Amri Sirly, Prihandono Dorojatun (2019). Influence Lifestyle, Consumer Ethnocentrism, Product Quality on Purchase Decision through Purchase Intention, Management Analysis Journal 8(1).
Anwar Sanusi. (2013) Metode Penelitian Bisnis . Jakarta : Salemba Empat.
Arikunto, S. (2010). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Augusty Ferdinand. (2011).Metode Penelitian Manajemen Pedoman Penelitian untuk Penulisan Skripsi, Tesis, dan Disertasi Ilmu Manajemen, Edisi 3, AGF Books. Fakultas Ekonomika dan Bisnis Universitas Diponegoro, Semarang..
Bilson, Simamora. (2011) Memenangkan Pasar dengan Pemasaran Efektif dan Profitabel. Jakarta: PT. Gramedia Pustaka Utama
Efendi, Abdul Rahman, et.,al (2022), Pengaruh Kualitas Produk, Harga, dan Gaya Hidup terhadap Minat Beli Konsumen (Studi pada Konsumen Inspired27 Pengguna E-Commerce Shopee), JIAGABI, Vol. 11, No. 1, Januari.
Ghozali, I. (2018). Aplikasi Analisis Multiyariate Dengan Program IBM SPSS 25. Universitas Diponegoro.
Henry Simamora. (2010). Manajemen Sumber Daya Manusia. Jakarta : Gramedia.
Kotler dan Keller. (2009).Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta: Erlangga
Philip, Amstrong.(2013). Prinsip-prinsip pemasaran. Edisi 12. Jilid 1. Jakarta: Erlangga ,
Philip And Kevin Lane Keller. (2015).Marketing Management, 15th Edition, Pearson Education,Inc,
Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Sugiyono (2019)Bandung : Alfabeta.
Ratnaningtyas, Heny, et.,al (2022), The Effect of Product Quality, Price, and Lifestyle on the Intention in Buying Sketcher Shoes in Student in The City of Tangerang, Banten Province. Jurnal MEBIS (Manajemen dan Bisnis), Vol.7, No.2 , pp.143-151
Malhotra. (2005).Principle of Marketing, Jakarta : Erlangga.
Muhamad Shaifin. (2019). Perilaku konsumen dalam persaingan bisnis kontemporer. Bandung: Alfabeta.
Nora Liza, Minarti Nurul (2016). The Role of Religiosity, Lifestyle, Attitude as Determinant Purchase Intention, Proceedings The 2nd Internationale Multidiscipline Seminars. Universitas Muhammadiyah, Jakarta, Indonesia.
Salsabila, Nadya.,et,al (2024) A Healthy Lifestyle and Purchase Intention on Food Claims in Indonesia,Journal of Functional Food and Nutraceutical, Vol.5, Isuue 2
Setiawan, Chiristoforus Rendy. (2018).Pengaruh Gaya Hidup, Kualitas Produk Dan Harga Terhadap Minat Beli Smartphone Xiaomi (Studi pada Mahasiswa Universitas Sanata Dharma Yogyakarta)”. Universitas Sanata 71 Dharma Yogyakarta.
Shaharudin, Mohd Rizaimy, et.,al (2021), The Relationship between Product Quality and Purchase Intention : The Case of Malaysia National Motorcycle /Scooter Manufacturer , National Full Length Research Paper .
Zahroh, Siti Fatimatuz, et.,al (2022), The Effect of Service Quality, Product Quality, and Lifestyle on Repurchase Intention on Optical Nusa Gedangan Sidoarjo.World Journal of Entrepreunership Project and Digital Management, Vol.3 No.1.