Utilization of Tourism Potential in Improving the Economy in The City of Bontang Region to Support Economic Stability
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Abstract
This study aims to determine the
management and utilization of Bontang Kuala tourism
and its economic impact. This study uses a qualitative
approach. The informants for this study were the Head
of the Bontang City Tourism and Sports Youth Service,
the Head of the Tourism Sector, the Head of the
Development Section, Tourism Object Development &
Creative Economy, Bontang Kuala Village Head,
Culinary Business Owners, the community around the
tourist attraction, and tourists were determined using
purposive sampling. Data collection techniques used
are observation, interviews, and documentation. Data
analysis was carried out through five stages of
activity, including preparing and organizing data,
exploring and coding data, building descriptions,
representing and reporting findings, interpreting
findings, and validating the accuracy of conclusions.
Well, they start from the provision of facilities and
infrastructure, promotion and marketing strategies, as
well as cooperation with various parties. In addition,
Bontang Kuala tourism is also utilized in cultural
heritage, nature, and cultural tourism, which has a
good impact on the community's economy. Finally,
this also affects regional economic stability
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