Analisis Persepsi Masyarakat Tentang Kemudahan Penggunaan Layanan Aplikasi BRImo di Desa Tumori

Main Article Content

Meri Kristiani Zebua
Aferiaman Telaumbanua
Maria Magdalena Batee
Perlindungan Faebuadodo Hulu

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana persepsi masyarakat tentang kemudahan penggunaan  layanan aplikasi brimo di Desa Tumori. Jenis penelitian yang digunakan yaitu penelitian  kualitatif dan data yang digunakan adalah data primer dan data sekunder. Teknik pengumpulan data diantaranya observasi, wawancara, dan dokumentasi.Teknik analisis data pada penelitian ini mengikuti model interaktif yang terdiri dari reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa Persepsi masyarakat pengguna aplikasi BRImo di Desa Tumori tentang kemudahan penggunaan cenderung baik.  Masyarakat mampu untuk menggunakan fitur aplikasi BRImo seperti melakukan tranfer, tarik tunai tanpa kartu, cek saldo, pembayaran tagihan listrik, pembayaran PDAM, pembelian pulsa dsb. Dimana kegiatan tersebut menggunakan jaringan internet yang menghubungkan pengguna dengan pihak bank. Sedangkan persepsi masyarakat penggguna aplikasi BRImo terhadap manfaat penggunaan memberikan nilai yang baik bagi penggunanya.

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How to Cite
Zebua, M. K. ., Telaumbanua, A., Batee, M. M., & Hulu, P. F. . (2024). Analisis Persepsi Masyarakat Tentang Kemudahan Penggunaan Layanan Aplikasi BRImo di Desa Tumori. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 3(5), 1368–1376. https://doi.org/10.56799/ekoma.v3i5.3788
Section
Articles
Author Biographies

Meri Kristiani Zebua, Universitas Nias

Manajemen

Aferiaman Telaumbanua, Universitas Nias

Manajemen

Maria Magdalena Batee, Universitas Nias

Manajemen

Perlindungan Faebuadodo Hulu, Universitas Nias

Manajemen

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