Heha Sky View: Role Model for MSME Partner-Based Tourism in Yogyakarta

Main Article Content

Agus Siswanto
Abdul Choliq Hidayat

Abstract

This research could be a form of subjective expression that unearths amazing ideas and builds a tourism trade approach through collaboration with Micro, Small and Medium Enterprises (MSMEs). Information gathered through discussions, perceptions, and supplementary sources. Heha Sky View (HSV), located on the slope of Patuk in Yogyakarta, Indonesia, is visited  by 15,000 people in a single day during peak season and offers beautiful views, twilight, a variety of Instagram-worthy selfie settings, the mountains, and culinary pleasures. With reasonable costs provided by 25 MSME units connected by skybridge, road nourishment slows down. Another goal of the HSV owner is to use the neighborhood as a buffer zone, benefits for communities, MSMEs, exchanges with multiplier effects, and transport. MSMEs care for, empower, and benefit stakeholders with a capital investment of 10 billion rupiah over a period of 4 (four) years. HSV ought to serve as an example for the tourism industry. The goal is to create sustainable, capital-efficient, and innovative tourism using both natural and manmade scenery. This can serve as an example of role model for Yogyakarta's MSME Partner- Based Tourism.


 

Downloads

Download data is not yet available.

Article Details

How to Cite
Siswanto, A., & Hidayat, A. C. (2024). Heha Sky View: Role Model for MSME Partner-Based Tourism in Yogyakarta. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 3(6), 1711–1719. https://doi.org/10.56799/ekoma.v3i6.4910
Section
Articles

References

Akhmad, Akhmad, Idhan Khalid, and Asdar Asdar. 2023. Strategy for Development of Micro, Small and Medium Enterprises in Gowa Regency, Indonesia. European Journal of Development Studies. Vol 3. (5). Pp. 7-15.

Ajija, S. R., Hudaifah, A., Wasiaturrahma, W., Sulistyaningsih, L., A’yun, K. Q., Mukti, H. K., Salama, S. C. U., Rofiqoh, S. N. I., & Azzizah, U. A. 2020. Koperasi BMT Teori, Aplikasi, dan Inovasi [BMT Cooperative Theory, Application, and Innovation]. CV Inti Media Komunika.

Amri, Andi. 2020. The impact of Covid-19 on MSMEs in Indonesia. Jurnal Brand, Volume 2 No. 1. Hal. 123-130.

http://ejournals.umma.ac.id/index.php/brand/article/view/605.

Bungin, Burhan. 2017. Tourism Marketing Communication (Tourism Communication): Destination Marketing and Branding. Jakarta: Kencana.

Central Bureau of Statistics-CBS. (2015). Statistik Indonesia [Indonesian Statistics] (Report).

https://istmat.org/files/uploads/47409/statistical_yearbook_of_indonesia_2015.p

Darwanto. 2013. Increasing the Competitiveness of MSMEs Based on Innovation and Creativity (Strategy for Strengthening Property Rights on Innovation and Creativity). Jurnal Bisnis danEkonomi (JBE). Vol.20. No. 2. Pp:142-149.

Dhewanto, W., Rizqi, V. N., Yunita, F., Azzahra, S., & Adrian, D. 2019. Internasionalisasi UMKM Usaha Kecil dan Mikro Menuju Pasar [Global internationalization of small and micro enterprises MSMEs towards global markets]. Yogyakarta: Andi Offset.

Gunawan, Imam. 2013. Qualitative Research Methods. Theory and Practice. Jakarta: Bumi Aksara.

Hamid, E. S., and Susilo, Y. S. 2011. Strategi Pengembangan Usaha Mikro Kecil dan Menengah di Provinsi Daerah Istimewa Yogyakarta [Strategy for Development of Micro, Small and Medium Enterprises in the Province of the Special Region of Yogyakarta]. Jurnal Ekonomi Pembangunan, 12(1), 45-55.

Hamid, Rahmad Solling, Budi Utami, Tri Cicik Wijayanti, Baiq Candra Herawati, Dudi Permana, Agus Siswanto, Peri A. Manaf, M. Subhan Iswahyudi, Abdul Choliq Hidayat. 2023. MANAJEMEN STRATEGIS : Konsep dan Aplikasi Dalam Bisnis. Jambi: PT. Sonpedia Publishing Indonesia.

Hidayat, A.C., 2022, November. Initiation of Micro Small Entrepreneurship About the Digital Marketing and Packaging Model for Padukuhan Krinjing Lor, Grubug, and Karang, Jatisarono Village, Kapanewon Nanggulan, Kulonprogo. In Prosiding Seminar Nasional Hasil Pengabdian Kepada Masyarakat Universitas Ahmad Dahlan (Vol. 4, No. 1, pp. 1923-1931).

Japhta, R., Murthy, P., Fahmi, Y., & Marina, A. 2017. UKM yang dimiliki wanita di Indonesia: Kesempatan emas untuk institusi keuangan lokal [Women-owned SMEs in Indonesia: A golden opportunity for local financial institutions] (Report). World Bank. http://documents1.worldbank.org/curated/en/737221477568795492/pdf/109534

-WP-BAHASA-SME-Indonesia-Final-Ind-PUBLIC.pdf.

Kristiningsih dan Trimarjono, Adrianto. 2014. Analysis of Factors that Influence the Development of Small and Medium Enterprises (Case Study of SMEs in the Surabaya Region). The 7th NCFB and Doctoral Colloquium 2014. Fakultas Bisnis dan Pascasarjana UKWMS.

Ministry of Cooperatives and MSMEs. 2021. Perkembangan Data Usaha Mikro, Kecil, Menengah (UMKM) dan Usaha Besar (UB) tahun 2018 – 2019 [Data Development of Micro, Small, Medium Enterprises (MSMEs) and Large Enterprises (UB) for 2018 – 2019]. Kementerian Koperasi dan UMKM.

Muzenda, Alexander. 2014. A Conceptual Model of the Determinants of Performance of Tourism Sector Small and Medium Enterprises (SMEs). International Journal of Business and Management Invention. Vol 3. Issue 1. January 2014. pp 30-35.

Nurulia, A. 2014. Model Pengembangan Industri Kecil Konveksi Melalui APIK (Asosiasi Pengrajin Industri Konveksi) di desa Tritunggal kecamatan Babat kabupaten Lamongan Jawa Timur [Small convection industry development model through APIK (Association of Convection Industry Craftsmen) in Tritunggal village, Babat district, Lamongan regency, East Java]. Economics Development Journal, 3(2), 30-40.

Rahmadani, Anisa, dan Amin Wibowo. 2020. Heha Sky View Business Development Strategy Analysis. Tesis. Magister Manajemen Universitas Gadjah Mada. http://etd.repository.ugm.ac.id/.

Rangkuti, Freddy. 2014. Analisis SWOT: Teknik Pembeda Kasus Bisnis. Jakarta: Gramedia Pustaka Utama.

Sandri, Siti Hanifa dan Hardilawati, W. L. 2019. Customer Relationship Model, Inovation And E-Commerce To Improving SME Marketing Performance In Pekanbaru. Jurnal Akuntansi dan Ekonomika, 9(2), Pp: 213–222. http://ejurnal.umri.ac.id/index.php/jae.

Sudiarta, I Putu Lanang Eka, I Ketut Kirya dan I Wayan Cipta. 2014. Analisis Fakto-Faktor yang Mempengaruhi Kinerja Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Bangli. E-Journal Bisma Universitas Pendidikan Ganesha Jurusan Manajemen.Vol. .2 . http://ejournal.undiksha.ac.id/index.php/JJM/article/view/3381/2753.

Sutrasmawati, Endang, Dwi Cahyaningdyah dan Rini Setyowitiastuti. 2013. Conservation Strategy as an Effort to Empower Micro, Small and Medium Enterprises (MSMEs) in Central Java. Proceeding Human Resources Management. The Implementation of Human Resources Management Information System (HRMIS) to Enhance Corporate Values. Vol 3. No 1.Oktober 2013. Hal : 451 – 466.

Suyoto, Sandu. 2015. Basic Research Methodology. Yogyakarta: Literasi Media Publishing.

Tambunan, Tulus. 2014. Indonesian MSMEs. Summary of Results of a Number of Research. Jakarta: Usakti.

Tarmizi, Ahmad. 2018. MSME Marketing Strategy: Literature Review. Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT. Vol.3. No.2 Juni 2018: 191 –198.

Wibowo, Dimas Hendika, Zainul Arifin, Sunarti. 2015. Analysis of Marketing Strategies to Increase the Competitiveness of MSMEs (Study on Batik Diajeng Solo). Jurnal Administrasi Bisnis. 29(10): 59-66.