Pengaruh Promosi, Kualitas Pelayananan dan Persepsi Harga Terhadap Keputusan Menginap di Whiz Hotel Cikini Jakarta

Article Sidebar

PDF
Published: Jun 15, 2023
DOI: https://doi.org/10.56799/jceki.v3i1.1854
Keywords:
promotion, service quality, price perception

Main Article Content

eliya rachmawati
Universitas Asa Indonesia
hariadi hadiswarno
universitas asa indonesia

Abstract

In the hospitality industry, consumer purchasing decisions are the most important aspect of company life because they can affect profitability, especially Whiz Hotel Cikini. This study aims to analyze the effect of promotion (X₁), service quality (X₂), and perceived price (X₃) as intervention variables on the decision to stay (Y) at Whiz Hotel Cikini. This study uses a quantitative research design using survey methods and accidental sampling. Participants consisted of (n = 90) individuals who had made purchases at Whiz Hotel Cikini. The data gathered from survey participants was subjected to multiple regression analysis for analysis purposes. The primary data was directly acquired from the respondents. Based on the results of the study, it shows that promotion (X₁), service quality ((X₂), and perceived price (X₃) have a significant effect on the decision to stay (Y) simultaneously, while promotion (X₁), partially has no positive and insignificant effect on the decision to stay (Y), and the results of the study show that service quality (X₂) has a positive and significant effect on the decision to stay (Y), and perceived price (X₃) has a significant positive effect on the decision to stay (Y) at Whiz Hotel Cikini. In summary, it can be inferred that factors such as promotional activities, the quality of service, and the perceived price play a crucial role in determining customers' choice to continue their stay at Whiz Hotel Cikini.

Downloads

Download data is not yet available.

Article Details

How to Cite
eliya rachmawati, & hariadi hadiswarno. (2023). Pengaruh Promosi, Kualitas Pelayananan dan Persepsi Harga Terhadap Keputusan Menginap di Whiz Hotel Cikini Jakarta. J-CEKI : Jurnal Cendekia Ilmiah, 3(1), 38–52. https://doi.org/10.56799/jceki.v3i1.1854
Issue
Vol. 3 No. 1: Desember 2023
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

References

Alma. (2011). keputusan menginap.

Annishia & Prastiyo. (2019). keputusan menginap.

Dr.Sugiyono. (2015). metodologi penelitian. Metodologi Penelitian.

Elini, S. (2022). Pengaruh Kualitas Produk, Desain Produk, dan Promosi terhadap Keputusan Pembelian Smartphone Advan pada PT Maju Telekomunikasi Batam.

Hastoko, Y. P. (2022). Pengaruh kualitas pelayanan , persepsi harga , dan lokasi terhadap keputusan menginap di hotel POP Kelapa Gading. 4(9), 4106–4115.

Heni Yuvita, Zakaria Wahab, dan S. (2019). PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND EQUITY (SURVEI TERHADAP NASABAH BANK BNI SYARIAH DI KOTA PALEMBANG) (Vol. 9, Issue 3, pp. 431–446).

Hidayat, M., Mitariani, N. W. E., & Imbayani, I. G. A. (2020). Pengaruh Kualitas Pelayanan, Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Pada Pelanggan Alfamart di Jalan Tangkuban Perahu, Kerobokan Badung. Jurnal Manajemen, 1(4), 67–78.

Indasari, D. M. (2019). PEMASARAN DAN KEPUASAN PELANGGAN Penulis. In Pemasaran dan kepuasan pelanggan. https://www.ptonline.com/articles/how-to-get-better-mfi-results

Kotler&armstrong. (2018). No Title. In kualitas produk (pp. 10–13).

Kotler, P., & Amstrong, G. (2008). Prinsip-prinsip pemasaran (Vol. 12, Issue 01). Erlangga.

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of Marketing (17th ed., p. 705). Pearson Education Limited.

Kotler, P., & Keller, K. L. (2008). Refrensi kotler & keller.pdf. In Manajeman Pemasaran (p. 5).

Kurniawan diyan, H. (2018). PENGARUH HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN. Biomass Chem Eng, 3(2), ثقثقثقثق.

Lim, J., Kurniawan, R., Pelayanan, K., Pemilihan, K., & Kunci, K. (2022). Analisis Faktor Yang Mempengaruhi Konsumen Terhadap Keputusan Pemilihan Hotel ( Studi Pada Hotel Nagoya Hill Batam ). 5(2), 1227–1237.

Lovelock, C., & Mussry, J. (2011). kepuasan pelanggan buku lovelock. In Pemasaran jasa (7th ed., p. 154).

Muhammad Adam. (2018). Kualitas Pelayanan.Pdf. In kualitas pelayanan (pp. 6–8).

Ningrum, M. (2019). PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN. 2(1), 23–35.

Paul peter, jerry olson. (2014). persepsi harga by paul.

Ratih Hurryati. (2015). Bauran Pemasaran Dan Loyalitas Konsumen. In refrensi buku promosi (pp. 59–61).

Ritonga, H. M., Miftah, El Fikri, Siregar, N., Roro Rian Agustin, S., & Hidayat, R. (2018). ritonga. In konsep pemasaran (pp. 6–8).

Rodhi Fathoni, A., & Khalimah, S. (2021). Analisis pengaruh lokasi, persepsi harga, promosi terhadap kepuasan konsumen tanaman hias di “ pasar puspa agro sidoarjo .” Fakultas Ekonomi Dan Bisnis Universitas Maarif Hasyim Latif Sidoarjo, Indonesia, 3(2).

RW.Suparyanto. (2017). SALESMANSHIP Konsep dan Aplikasi Panduan Mahasiswa,Salesman,Pengusaha,Umum. In Surabaya: Jurnal Manajemen dan kewirausahaan. in media.

Schiffman, L., & Kanuk, L. L. (2018). Perilaku Konsumen.

Sudarso, A. (2016). KUALITAS PELAYANNAN ‘ Andriasan Sudarso 2016 (p. 2016).

Susepti, A., Hamid, D., & Kusumawati, A. (2017). PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS TAMU HOTEL (Studi tentang Persepsi Tamu Hotel Mahkota Plengkung Kabupaten Banyuwangi). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 50(5), 27–36.

Swastha, B. (2008). basu swastha promosi.pdf. In promosi (pp. 5–8).

Tjiptono, F. (2019). Service, Quality &.pdf (pp. 145–150).

Tjiptono, F., & Chandra, G. (2017). Tjiptono & Chandra (2017).pdf. In pemasaran strategik.

Wardana, I. H. W. (2017). strategi pemasaran. andi offset.

Wardana, W. (2018). Strategi Pemasaran (1 Cetakan). Deepublish.