Adoption of Digital Marketing Strategies in Tourism Industry : A Case Study of Pakistan

Arman Khan; Zahid Hussain; Iqrar Hussain Mari; Aftab Ali

doi:10.56799/jceki.v1i3.219

Adoption of Digital Marketing Strategies in Tourism Industry : A Case Study of Pakistan

Authors

Arman Khan Department of Business Administration, Shaheed Benazir Bhutto University, Nawabshah, Pakistan
Zahid Hussain Department of Business Administration, Shaheed Benazir Bhutto University, Nawabshah, Pakistan
Iqrar Hussain Mari Department of Business Administration, Shaheed Benazir Bhutto University, Nawabshah, Pakistan
Aftab Ali Department of Information Technology, Quaid-e Awam University of Engineeering Science and Technology, Nawabshah, Pakistan

DOI:

https://doi.org/10.56799/jceki.v1i3.219

Abstract

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Published

2022-04-01

How to Cite

Arman Khan, Zahid Hussain, Iqrar Hussain Mari, & Aftab Ali. (2022). Adoption of Digital Marketing Strategies in Tourism Industry : A Case Study of Pakistan. J-CEKI : Jurnal Cendekia Ilmiah, 1(3), 190–208. https://doi.org/10.56799/jceki.v1i3.219