Selebgram Endorsement Sebagai Tren Pemasaran Produk di Media Sosial Instagram

Kartika Novedian; Sara Ollivia; Naluri Jiwa Vertikal; Chontina Siahaan

doi:10.56799/jceki.v3i3.3343

Authors

Kartika Novedian Universitas Kristen Indonesia
Sara Ollivia Universitas Kristen Indonesia
Naluri Jiwa Vertikal Universitas Kristen Indonesia
Chontina Siahaan Universitas Kristen Indonesia

DOI:

https://doi.org/10.56799/jceki.v3i3.3343

Abstract

Social media has become a familiar aspect of human life. Nowadays, it's akin to having a close friend. Approximately 4.76 billion people use social media, with Instagram being one of the most widely used platforms, boasting 1.32 billion users. The surge in Instagram usage has given rise to new phenomena, such as Endorsement. Endorsement involves individuals with a large following on Instagram promoting products. Business owners seeking to market their products through these influencers must agree on a payment for their services. This research aims to investigate whether a Selebgram's credibility or self-image plays a significant role in enhancing product sales through Endorsement.

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