Pengaruh Promosi Dan Lokasi Terhadap Minat Beli Konsumen Toko Swalayan Mitra Mart Tasikmalaya (Survei Pada Konsumen Toko Swalayan Mitra Mart Kota Tasikmalaya)
Main Article Content
Abstract
The purpose of this study was to determine the effect of Promotion and Location simultaneously or partially on the Consumer Buying Interest of the Mitra Mar shopt, a survey on the consumer of the Mitra Mart in Tasikmalaya City. The research method used is a survey method with a quantitative approach. The sample in this study amounted to 100 respondents. Data collection was done by using a questionnaire. The data collected in the form of primary data. Data analysis in this study used multiple regression analysis, correlation coefficient and coefficient of determination using SPSS software. The results of this study show that simultaneously promotion and location have a significant effect on consumers buying interest at the Tasikmalaya City Mitra Mart Shop. Partially promotion has a significant effect on consumer buying interest. Partially, location has a significant effect on consumer buying interest.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Andini Agustina, Ima. 2016. Pengaruh Lokasi, Harga, dan Pelayanan Terhadap Keputusan Pembelian Di Swalayan Permata Indah Shalung. Skripsi. Universitas Muhammadiyah Ponogoro. http://emprints.umpo.ac.id/id/eprint/2608, diakses 5 Agustus 2020
Chairul Munadi, (2017). Pengaruh Pemilihan Lokasi Terhadap Minat Konsumen Membeli Perumahan (Pada Perumahan Arengka Resident Pekanbaru)https://jom.unri.ac.id/index.php/JOMFSIP/article/view/13063
Comaeni Enril Ferdinan, (2013). Analisis Pengaruh Persepsi Harga, Persepsi Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Suzuki. https://ejournal3.undip.ac.id/index.php/djom/article/viewFile/9018/8764
Darni, (2019). Pengaruh Lokasi, Keragaman Produk Dan Harga Terhadap Minat Beli Konsumen Pada Giant Ekspres Cabang Alauddin Makassar. https://digilibadmin.unismuh.ac.id/upload/8184-Full_Text.pdf
Minat Beli Perumahan Grand Gresik Harmoni Desa Srembi – Kembangan Kecamatan Kebomas Gresik http://journal.umg.ac.id/index.php/manajerial/article/view/739
Ferdiansyah, (2016). Analisis Pengaruh Citra Merek, Lokasi Dan Promosi Terhadap Keputusan Orang Tua Murid Memilih Jasa Pendidikan Mts DI KKMMtsnPamulang https://scholar.google.co.id/citations?view_op=view_citation&hl=id&user=vsK5h4YAAAAJ&citation_for_view=vsK5h4YAAAAJ:u5HHmVD_uO8C
Fandy Tjiptono. 2014. Pemasaran Jasa – Prinsip, Penerapan, dan Penelitian, Andi Offset. Yogyakarta.
Fandy Tjiptono. 2015. Strategi Pemasaran. Edisi 4: Andi
Ghazali M Rizwar, (2016). Analisis Pengaruh Lokasi, Promosi Dan Kualitas Layanan Terhadap Keputusan Membeli (Warnet (Warung Internet) XYZ Jl.Singosari, Kota Semarang . https://repofeb.undip.ac.id/6723/
Hendra Fure, 2013. Lokasi, Keberagaman Produk, Harga, dan Kualitas Pelayanan Pengaruhnya Terhadap Minat Beli pada Pasar Traditional Bersehati Calaca, Jurnal EMBA, Vol.1 No.3.