Faktor-Faktor yang Mempengaruhi Keputusan Peserta Untuk Berpartisipasi Pada Event Bisnis di Yogyakarta
DOI:
https://doi.org/10.56799/jim.v2i1.1077Keywords:
Keputusan, Event Bisnis, Partisipasi, EO, VenueAbstract
Penelitian yang membahas tentang keputusan berpartisipasi pada event belum banyak dibahas, dan penelitian ini adalah upaya menemukan faktor-faktor yang mempengaruhi delegasi yaitu para wisatawan bisnis (business traveller) berpartisipasi pada event JITM 2019 di Yogyakarta. Faktor yang dimaksud meliputi aksesibilitas, event organizer (EO), akomodasi, lokasi (venue), dan harga-harga. Dari hasil observasi pada 100 peserta dengan menggunakan uji asumsi klasik di dapatkan bahwa faktor-faktor tersebut yaitu aksesibilitas, EO, akomodasi, venue, dan persepsi harga secara signifikan mempengaruhi keputusan partisipasi peserta.
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