Faktor-Faktor yang Mempengaruhi Keputusan Peserta Untuk Berpartisipasi Pada Event Bisnis di Yogyakarta

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Nining Yuniati

Abstract

Penelitian yang membahas tentang keputusan berpartisipasi pada event belum banyak dibahas, dan penelitian ini adalah upaya menemukan faktor-faktor yang mempengaruhi delegasi yaitu para wisatawan bisnis (business traveller) berpartisipasi pada event JITM 2019 di Yogyakarta. Faktor yang dimaksud meliputi aksesibilitas, event organizer (EO), akomodasi, lokasi (venue), dan harga-harga. Dari hasil observasi pada 100 peserta dengan menggunakan uji asumsi klasik di dapatkan bahwa faktor-faktor tersebut yaitu aksesibilitas, EO, akomodasi, venue, dan persepsi harga secara signifikan mempengaruhi keputusan partisipasi peserta. 

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How to Cite
Nining Yuniati. (2022). Faktor-Faktor yang Mempengaruhi Keputusan Peserta Untuk Berpartisipasi Pada Event Bisnis di Yogyakarta. ULIL ALBAB : Jurnal Ilmiah Multidisiplin, 2(1), 18–27. https://doi.org/10.56799/jim.v2i1.1077
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