Studi Empiris Customer Relationship Management (CRM) Citra Merek dan Kepuasan terhadap Loyalitas Pelanggan The Body Shop Jember

Authors

  • Diwan Sakharia Universitas Muhammadiyah Jember
  • Retno Endah Supeni Universitas Muhammadiyah Jember
  • Achmad Hasan Hafidzi Universitas Muhammadiyah Jember

DOI:

https://doi.org/10.56799/jim.v2i10.2211

Keywords:

CRM, Brand Image, Consumer Satisfaction, Customer Loyalty

Abstract

The purpose of this study is to understand and analyze to test and analyze the significant influence of CRM, brand image, and satisfaction on customer loyalty at The Body Shop Jember. Primary data includes data on filling out questionnaires, interviews and observations of customer loyalty at The Body Shop Jember. While secondary data includes references derived from books, scientific articles, and the internet. Primary data and secondary data are the types of data used for this study. Based on the results of the analysis, it shows that customer loyalty at The Body Shop Jember based on aspects of CRM, brand image, and satisfaction is classified as very influential. As for several aspects that have an impact on the level of customer loyalty at The Body Shop Jember in 2022-2023, the results of this study state that CRM, brand image, and satisfaction have a significant effect on customer loyalty at The Body Shop Jember.

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Published

2023-08-11

How to Cite

Sakharia, D., Supeni, R. E., & Hafidzi, A. H. (2023). Studi Empiris Customer Relationship Management (CRM) Citra Merek dan Kepuasan terhadap Loyalitas Pelanggan The Body Shop Jember. ULIL ALBAB : Jurnal Ilmiah Multidisiplin, 2(10), 4688–4695. https://doi.org/10.56799/jim.v2i10.2211

Issue

Vol. 2 No. 10: September 2023

Section

Articles

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Copyright (c) 2023 Diwan Sakharia, Retno Endah Supeni, Achmad Hasan Hafidzi

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