The Meanings of Signs in Oriflame Advertisement
DOI:
https://doi.org/10.56799/jim.v3i8.4201Keywords:
Verbal, Visual, Advertisement, SignAbstract
The study entitled "The Meanings of Signs in Oriflame Advertisement" is intended to analyze the verbal and visual aspects in the Oriflame Advertisement, to identity and analyze the verbal and visual signs in the advertisement, and to describe the function and the meaning of verbal and visual sign used in the advertisement. This study used library research, which applied the documentation method. The data data of this study were taken from the official websites of Oriflame in April 2019 and analyzed qualitatively with description techniques and the results of the research were presented in the form of description. This study applied the theory of signs which applied the Triadic of Sign proposed by Peirce cited in Butchler (2015), and the supporting theory of color by Cerrato (2012). The scope of this study was to discuss the verbal and visual signs that were used in the Oriflame Advertisement which include Skincare and a foundation product, and the function and meaning based on the theories that had been mentioned earlier. The result of this study showed that from the verbal aspect, the type of meaning contained in the advertisements was to inform information contained with fact and to persuade the readers to buy the products. Meanwhile, from the visual aspect, there were a lot of pictures, symbols, icons that could be found in the Oriflame advertisement. The meaning was also represented based on the Triadic of Signs. Besides, the colors that surrounded the advertisements played significant roles that were mostly dominated by white, green, and brown color.
Downloads
References
Aryani, I. A. (2017). Lexical Meaning and Cultural Adaptation on The Product of Nestle Dancow. Aksara, 29(Linguistic), 131-132.
Beleh, G., & Belch, M. E. (2003). Advertising and Promotion: An Intergrated Marketing Communications Perspective. New York: The McGraw Companies.
Berger, J. (1972). Ways of Seeing. England: Penguins Books.
Bowen, G. (2009). Document Analysis as A qualitative Research Method. Qualitative Method Journal, 27-40.
Buchier, 2015), Philosophical Witing of Pete. New York: Dover Publicions.
Cerrato, H. (2012). The Meaning of Colors. New York: Herman Cerrato Graphic Designer.
Chandler, D. (2007). Semiotics: The Basics. New York: Second Edition Routledge.
Cohen, L. M., & Morrison, K. (2007). Research Method in Education. New York: Routledge.
Dens, N., De Pelsmacker, P., & Puttermans, B. (2011). Advances in Advertising Research. 341-342.
Dewi, A. (2016). A Semiotic Study: Otaku Culture of Tsundere Meme (Undergraduate Thesis). Denpasar: Udayana University.
Dyer, G. (2009). Advertising As Communication. London: Motheun and CO,lta.
Faturahman, I. A. (2014). Semiotic Analysis on Cellular Phone Advertisement of Samsung Galaxy using C.S Peirce's Theory (Undergraduate Thesis). Jakarta: Syarif Hidayatullah Islamic University.
Florova, S. (2014). The Role of Advertising in Promoting Product (Thesis). Finland: Centria University of Applied Sciences.
Hawan, R. M. (2018). An Analysis of Semiotics Signs Found in Movie Poster of Pirates of The Caribbean (Undergraduate Thesis). North Sumatera: Sumatera Utara University.
Kothari, C. R. (2004). Research Methodology: Methods and Techniques. New Delhi: New Age International (P) Limited Publishers.
Leung, C. B. (2018). Peice's Concept of Signs and Kindergarten Literacy. International Journal of Learning, Teaching, and Educational Research, 104-121.
Paton, M. (1988). Qualitative Evaluation Method. London: SAGE Publications.
Zein, T., & Wijaya, V. (2020). Visual and Verbal Signs in Line Application: A Semiotic Study. Journal of Applied Linguistics and Literature, 203-221.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Komang Agus Darmayasa, Ni Ketut Alit Ida Setianingsih, Nissa Puspitaning Adni
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
