Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk Garam di Tasikmalaya

Sensus pada Pelanggan Garam Pd.Delima di Tasikmalaya 46415

Authors

  • Wiwit Juwita Universitas Perjuangan Tasikmalaya
  • Rita Tri Yusnita Universitas Perjuangan Tasikmalaya
  • Suci Putri Lestari Universitas Perjuangan Tasikmalaya

Keywords:

Promotion Effect, Service Quality, Purchase Decision

Abstract

The purpose of this study was to determine and analyze the effect of promotion and service quality on purchasing decisions for salt products in Tasikmalaya at PD. Pomegranate in Tasikmalaya. The method used in this research is the census method. The population in this study were PD salt customers. Pomegranate in Tasikmalaya. The sampling technique in this study is saturated sampling, so that the entire population in this study is used as the research sample. Based on the results of research and data analysis, it is known that partially the Promotion variable is not significant to Purchase Decision. Service Quality variable is significant to Purchase Decision. Meanwhile, promotion and service quality simultaneously have a positive and significant effect on the decision to purchase salt products in Tasikmalaya at PD. Pomegranate in Tasikmalaya

Downloads

Download data is not yet available.

References

Arthur A. Thompson, M. A. 2016. Crafting and Executing Strategy: The Quest for Competitive Advantage, Concepts and Readings. New York: McGraw- Hill Education.

Bayu Sutrisna Aria Sejati. 2016.Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Harga Terhadap Keputusan Pembelian, Vol.5, No.3, ISSN: 2461-0593. Jurnal: Ilmu dan Riset Manajeman .

Christy Jacklin Gerung, Jantje Sepang, Sjendry Loindong. 2017. Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Mobil Nissan X-Trall Pada P.T Wahana Wirawan Manado, Vol.5 No.2 ISSN: 2303-1174. Manado: Universitas Sam Ratulangi Manado.

Hasbiyadi, Mursalim, Suartini, Syafaat Djunaid, Ari Masrum. 2017. Pengaruh Lokasi Dan Promosi Terhadap Keputusan Pembelian Perumahan Villa Samat Sejahtera Pada P.T Sungai Saddang Sejahtera, Vol.7 No.1, ISSN: 2716-4128. Makasar: STIEM Bongaya Makasar.

Jaiz, Muhammad. 2014. Dasar-Dasar Periklanan. Yogyakarta: Graha Ilmu.

Kelvin Prilano, Andriasan Sudarso &Fajrillah. 2020. Pengaruh Harga, Keamanan Dan Promosi Terhadap Keputusan Pembelian Toko Online Lazada, Vol.1 No. 1, ISSN: 2716-4128. Media Online: Journal of Bussines and Economics Research (JBE).

Downloads

Published

2022-07-24

How to Cite

Wiwit Juwita, Rita Tri Yusnita, & Suci Putri Lestari. (2022). Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk Garam di Tasikmalaya : Sensus pada Pelanggan Garam Pd.Delima di Tasikmalaya 46415. ULIL ALBAB : Jurnal Ilmiah Multidisiplin, 1(9), 2912–2917. Retrieved from https://journal-nusantara.com/index.php/JIM/article/view/679

Issue

Vol. 1 No. 9: Agustus

Section

Articles

License

Copyright (c) 2022 Wiwit Juwita, Rita Tri Yusnita, Suci Putri Lestari

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Most read articles by the same author(s)

1 2 3 > >>