Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian

pada Konsumen Kue Erna Cake Pancatengah Kabupaten Tasikmalaya

Authors

  • Doni Setiawan Universitas Perjuangan Tasikmalaya
  • Kusuma Agdhi Rahwana Universitas Perjuangan Tasikmalaya
  • Suci Putri Lestari Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.56799/jim.v1i11.884

Keywords:

Price Perception, Product Quality, Purchase Decision

Abstract

This study aims to determine the effect of price perception and product quality on purchasing decisions (a survey of consumers of Erna Cake Pancatengah, Tasikmalaya Regency). The method used in this study is causality through a survey approach. With a research sample of 100 consumers of Erna Cake Pancatengah, Tasikmalaya Regency. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the perception of price and product quality had a significant influence on purchasing decisions on Erna Cake Pancatengah, Tasikmalaya Regency. Partially, price perception has a significant influence on purchasing decisions on Erna Cake Pancatengah, Tasikmalaya Regency. Partially, product quality has a significant influence on purchasing decisions on Erna Cake Pancatengah, Tasikmalaya Regency

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References

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Published

2022-10-22

How to Cite

Doni Setiawan, Kusuma Agdhi Rahwana, & Suci Putri Lestari. (2022). Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian : pada Konsumen Kue Erna Cake Pancatengah Kabupaten Tasikmalaya. ULIL ALBAB : Jurnal Ilmiah Multidisiplin, 1(11), 3995–3999. https://doi.org/10.56799/jim.v1i11.884

Issue

Vol. 1 No. 11 (2022): Oktober 2022

Section

Articles

License

Copyright (c) 2022 Doni Setiawan, Kusuma Agdhi Rahwana, Suci Putri Lestari

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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