Pengaruh Kualitas Pelayanan dan Promosi terhadap Minat Beli Konsumen
Survei pada konsumen di Mini Market Cicadas Kota Tasikmalaya
DOI:
https://doi.org/10.56799/jim.v2i1.894Keywords:
Quality of Service, Promotion, Consumer Purchase InterestAbstract
This study aims to determine the effect simultaneously and partially of Quality of service, Promotion, Consumer Purchase Interest in Cicadas Mini market Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the Quality of service, Promotion simultaneously have a significant effect on Consumer Purchase Interest. Quality of service partially significant effect on Consumer Purchase Interest. promotion has a significant effect on Consumer Purchase Interest.
Downloads
References
A.Parasuraman, V. A. (2011). A Conceptual Model of Service Quality and Its Implication for Future Reaserch. Service Quality, 2015-220
Arman, Andri. (2015), Analisis Bauran Promosi Terhadap Keputusan Konsumen Memebeli Sepeda Motor Merek Yamaha Pada CV. Sinar Utama Cabang Antasari di Samarinda. e-Journal Ilmu Administrasi Bisnis, (3): 625-637ISSN 2355-5408
BFPE-Yogyakarta
Daryanto. (2011). Manajemen Pemasaran. Bandung:Satu Nusa.
Dewi. (2020). Pengaruh Kualitas Pelayanan, Promosi Dan Ketersediaan Fasilitas Terhadap Minat Beli Konsumen Berkunjung Kembali Pada Mini Market Alfamart Raya Sukandono Sidoarjo.Journal Of Sustainability Research. Vol. 1 No. 1. Error! Hyperlink reference not valid.
Dhiajeng Dwi Suryani. (2017), Pengaruh Promosi dan Kualitas Pelayanan Terhadap Minat Kunjung Kembali Wisatawan Di Pulau Pahawang Lampung. Skripsi Universitas Sanata Dharma Lampung.
Evi Susasnti. (2019), Pengaruh Citra Merk dan Kualitas Pelayanan Terhadap Minat Beli Pada Toko Prima Fress Mart. Jurnal Ilmiah WIDYA Ekonomika Vol. 2, No. 1. November 2019. https://e-journal.jurwidyakop3.com
Fandy Tjiptono. (2015). Strategi Pemasaran. Edisi 4:Andi.
Feti Sukmasari. (2017), Pengaruh Pengetahuan, Promosi dan Kualitas Pelayanan Terhadap Minat Nasabah Menggunakan Jasa Pegadaian Syariah. Skripsi Institut Agama Islam Negeri Salatiga.
Ghalandari, Kamall, and Abdullah Norouzi. (2012) The Effect The Country of Origin of Purchase Intention: The Role of Product Knowlage. Research Journal of Applied Sciences Engineering an Tecnology. Vol. 4 No. 9pp, 1166-1171
Gitosudarno, Indriyo. (2014). Manajemen Operasi. Yogyakarta.
Jati (2012) Analisis Pengaruh Kualitas Pelayanan dan Promosi Terhadap Minat Beli Ulang Pada Buket Koffe And Jazz. Skripsi Universitas Diponooro
Jerry C. Olson dan Peter J. Paul. (2014) Perilaku konsumen dan strategi pemasaran. Edisi Sembilan. Buku 2.penerbit salemba empat:Jakarta
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Edwin Bahrudin, Rita Tri Yusnita, Depy Muhamad Pauzy
This work is licensed under a Creative Commons Attribution 4.0 International License.
