Pengaruh Word of Mouth dan Persepsi Harga terhadap Keputusan Pembelian pada Cilok Goang Uruy Tasikmalaya

Authors

  • Febri Herdiana Universitas Perjuangan Tasikmalaya
  • Budhi Wahyu Fitriadi Universitas Perjuangan Tasikmalaya
  • Ari Arisman Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.56799/jim.v2i1.908

Keywords:

Word of Mouth, Price Perception, Purchase Decision

Abstract

This study aims to determine the effect of word of mouth and price perception on purchasing decisions at Cilok Goang Uruy. The method used in this study is causality through a survey approach. With a research sample of 100 consumers of Cilok Goang Uruy Golacir Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that the word of mouth and price perception had a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya. Partially, Word of Mouth has a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya. Partially, price perception has a significant influence on purchasing decisions at Cilok Goang Uruy Golacir Tasikmalaya

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Published

2022-12-16

How to Cite

Febri Herdiana, Budhi Wahyu Fitriadi, & Ari Arisman. (2022). Pengaruh Word of Mouth dan Persepsi Harga terhadap Keputusan Pembelian pada Cilok Goang Uruy Tasikmalaya. ULIL ALBAB : Jurnal Ilmiah Multidisiplin, 2(1), 134–138. https://doi.org/10.56799/jim.v2i1.908

Issue

Vol. 2 No. 1: Desember 2022

Section

Articles

License

Copyright (c) 2022 Febri Herdiana, Budhi Wahyu Fitriadi, Ari Arisman

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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