Pengaruh Inovasi Produk dan Kreativitas Produk terhadap Keunggulan Bersaing

Survei pada Konsumen Samudra Bordir Tasikmalaya

Authors

  • Rismawan Universitas Perjuangan Tasikmalaya
  • Budhi Wahyu Fitriadi Universitas Perjuangan Tasikmalaya
  • Barin Barlian Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.56799/jim.v1i12.918

Keywords:

Product Innovation, Product Creativity, Competitive Advantage

Abstract

This study aims to determine the simultaneous and partial effect of product innovation and product creativity on competitive advantage in Samudra Bordir Tasikmalaya. The research method used in this study is a quantitative approach with a survey method. The population in this study amounted to 100 respondents. The type of data used in this study is primary data obtained through a questionnaire. The data analysis used is the classical assumption test and multiple regression analysis using SPSS version 24. The results of this study indicate that product innovation and product creativity simultaneously have a significant effect on competitive advantage in Samudra Bordir Tasikmalaya. Product innovation partially has a significant effect on competitive advantage in Samudra Bordir Tasikmalaya. Product creativity partially has a significant effect on competitive advantage in Samudra Bordir Tasikmalaya.

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Published

2022-11-25

How to Cite

Rismawan, Budhi Wahyu Fitriadi, & Barin Barlian. (2022). Pengaruh Inovasi Produk dan Kreativitas Produk terhadap Keunggulan Bersaing : Survei pada Konsumen Samudra Bordir Tasikmalaya. ULIL ALBAB : Jurnal Ilmiah Multidisiplin, 1(12), 4307–4311. https://doi.org/10.56799/jim.v1i12.918

Issue

Vol. 1 No. 12: November 2022

Section

Articles

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Copyright (c) 2022 Rismawan, Budhi Wahyu Fitriadi, Barin Barlian

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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